Head of PR, without the hire
Some companies don’t need a campaign. They need someone senior holding the function.
Monthly, fixed scope, agreed up front.
What it covers
Positioning and messaging, before anything gets pitched. Crisis response when something breaks. Direct access to my journalist network. And the calls where you decide what to say before you say it.
Who it's for
Companies with a steady drumbeat of news and nobody senior owning comms. Marketing leads who need PR judgment without adding a headcount.
What it isn't
Not a retainer that buys activity. The scope is fixed and written down, so you can see what you’re paying for.
Trusted By
How it runs
1. Audit and position.
I map what’s been said about you so far and what should be said instead.
2. Set the rhythm.
A standing call, a live priority list, and me on hand when something breaks.
3. Run it.
Campaigns sit on top and stay pay-per-success. This covers the thinking, not the placements.
The function runs monthly. The placements stay pay-per-success.
What it costs
Monthly, with the scope fixed up front and priced on the size of the function you need held. Placements are separate and stay pay-per-success.
Questions
Monthly, yes. The difference is the scope is fixed and written down, so you’re buying senior judgment rather than hours.
No. Campaigns are priced per placement on top. This covers the strategy and the function.
Most do. Run one campaign, see how it goes, then decide whether you want the function held.
I do. No juniors, and the person pitching is the person you hired.
Other things I do
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You raised. Now make reporters care about more than the number.
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Get named when your buyers ask ChatGPT who’s best.
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The independent coverage a verification review actually weighs.
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Get your launch into the feeds your buyers already read.