Get cited when your buyers ask AI.
Your buyers ask ChatGPT and Perplexity who’s best before they ever call you. I find where you’re missing from the answer, then earn the coverage that puts you in it.
Why this matters now
Your buyers stopped Googling and started asking. They type your category into ChatGPT or Perplexity and take the names it gives back.
When the AI answers without linking out, the brand it names wins the buyer. There’s no page two to climb to. You’re in the answer or you’re invisible.
Where I come in
Two jobs. Measure where you stand, then fix it.
Measure. I run the queries your buyers type through ChatGPT and Perplexity and show you where you get named and where a competitor gets named instead. Tracked every month, so you watch it move.
Fix. Being invisible to AI is an earned-media problem. The engines pull from third-party sources, not from your marketing. So I go earn them:
- Earned press that reporters write and AI cites.
- Listings and profiles buyers check before they shortlist.
- On-page structure that makes your facts easy for AI to l
The number that runs the strategy
Between 82 and 89% of AI citations come from earned and third-party media (Muck Rack’s 2025 citation study). Paid placements are about 0.3%.
So you don’t buy your way into the answer. You earn your way in, and I structure it so it holds.
How it works
- Audit. I baseline where you show up across the major AI engines (ChatGPT, Perplexity, Google AI Overviews), against your top competitors.
- Plan. The gaps, ranked. The five publications to target first.
- Earn. I pitch and land the coverage. Pay-per-placement.
- Track. You watch your citations climb, month over month.
Who it’s for
Founders whose competitors show up in ChatGPT and they don’t.
Marketing leads whose CEO already asked why.
Pricing
Starts with a paid audit. From there you pay per placement on the coverage I land, plus monthly tracking to watch it move. No retainer to sit still in.
Your competitors are already in the answer. Let’s get you in it.
Why pay-per-success
You only pay when I land real media wins. No retainers, no empty promises, only outcomes.
Why coverage moves AI answers
Models answer from sources they can read. Most of those sources are earned media and reference sites, not your own pages. So the work is getting written about in places the models already trust.
Trusted By
What you get
A baseline report showing every query, what each engine answered, and which competitors got named instead of you.
The source list. Every domain the models cited, ranked, with yours marked.
A target list of the five publications to go after first.
Monthly tracking so you watch the number move.
AI answers are built from sources. I work on the sources.
Who this isn't for
If you have no product in market yet, there’s nothing for a reporter to write about and nothing for a model to cite. Come back when there is.
If you want this solved by rewriting your own website copy, that isn’t where the citations come from.
Questions
SEO moves you up a list of links. This gets you named inside an answer that often doesn’t link anywhere.
No. We move the sources the models read, and I track whether the mentions follow. Anyone promising a guarantee doesn’t understand the mechanism.
Some. Most citations come from third-party sources, so that’s where most of the work goes.
ChatGPT, Perplexity and Google AI Overviews.
It starts with a paid audit. After that you pay per placement on the coverage we land, plus monthly tracking. There’s no retainer to sit still in.
Other things I do
Funding Round PR
You raised. Now make reporters care about more than the number.
TikTok Verification PR
The independent coverage a verification review actually weighs.
X Influencer Amplification
Get your launch into the feeds your buyers already read.
Head of PR as a service
Monthly, fixed scope, for when the function needs holding.