Crypto & Web3 PR
You pay when the story runs. Earned press for crypto and Web3 companies. I pitch named reporters on the crypto desks. No retainer. If nothing lands, you owe nothing.
Most crypto PR is a media buy. You wire a fee, an article appears with a sponsored tag at the top, and your buyers skim past it. Reporters know which outlets sell space, so it does nothing for your credibility. It barely registers in AI answers either, because ChatGPT and Perplexity pull from editorial sources.
Earned coverage works differently. A reporter reads your news, decides it’s worth writing, and writes it. That piece gets quoted, aggregated and cited for years.
I did this inside the industry first. I ran crypto and Web3 PR agency-side for years, as VP PR and then Chief Client Officer. I know which desks are real, which reporters cover what, and which outlets will sell you a page. Now I run The Pitch on my own. Same desks, no agency overhead.
Why pay-per-success
You pay when the story is live. No retainer, no monthly minimum, no setup fee.
Who it's for
Token launches and exchange listings, funding rounds from seed to Series B, protocol and mainnet launches, and infrastructure, custody, compliance and dev-tool companies. Also companies selling into crypto from outside it.
Desks I target
CoinDesk, Cointelegraph, The Block, Decrypt, Blockworks and DL News first. Business and fintech press when the story reaches past crypto.
Trusted By
Proof, not promises
Case studies are being written up. Ask on the call and I’ll walk you through the last three launches, the outlets they landed in, and what each one cost.
Real coverage from recent funding campaigns
Who this isn't for
You want coverage timed to move a price. I won’t take that work.
Your team is anonymous and there’s nothing a reporter can verify.
You want a guaranteed number of articles. Nobody can promise that honestly.
You have no product live yet. Come back when there’s news.
What it costs
Coverage is priced by publication tier. A bigger desk costs more. You pay when a placement lands, so no retainer runs while nothing happens.
How it runs
1. Find the story.
Your round, your listing, your mainnet, your partnership. One angle a reporter can run, built from the news instead of the boilerplate.
2. Pitch by name.
Named reporters on the crypto, fintech and infrastructure desks. No blast lists, no wire syndication.
3. Place it.
Crypto trade press first, business and tech press when the story reaches past crypto.
4. Invoice after.
You see the live link before you see a bill.
Questions
No. You pay me for the work once a reporter publishes. You don’t pay the outlet, and nothing runs with a sponsored tag.
No. A reporter decides. That’s what makes it earned, and it’s why I charge per story instead of per month.
The crypto desks first: CoinDesk, Cointelegraph, The Block, Decrypt, Blockworks, DL News. Business and fintech press when the story reaches past crypto.
Rarely. Most reporters won’t write about founders they can’t verify. If you have a named spokesperson, there’s usually a story.
Earned articles are what ChatGPT and Perplexity cite when a buyer asks about your category. Paid posts mostly don’t make it in. That’s a separate service if you want it measured.
Other things I do
AI Visibility
Get named when your buyers ask ChatGPT who’s best.
Funding Round PR
Turn your round into a story reporters want to run.
TikTok Verification PR
The independent coverage a verification review actually weighs.
X Influencer Amplification
Get your launch into the feeds your buyers already read.
Head of PR as a service
Monthly, fixed scope, for when the function needs holding.