Built in 2024. Backed by a Decade of PR Execution.
The Pitch is a performance-driven PR operation for founders who care about outcomes, not activity.
Our Story
I started working in PR agencies in 2016. For years, I learned the mechanics from the inside: how coverage is won, how relationships are built, and how campaigns actually move.
I also learned what was broken. Long retainers. Vague success metrics. Endless “strategy” that rarely translated into real traction. Clients paying for motion instead of outcomes.
In 2024, I built The Pitch to correct that.
The Pitch is the distilled version of everything that worked and none of what didn’t.
No retainers. No fluff. No storytelling theater.
We operate on a pay-per-success model. We focus on placements that create leverage. We combine traditional editorial execution with AI-search visibility so coverage compounds instead of fading.
PR should be accountable
Every campaign is defined by a concrete outcome: real placements, not impressions or “visibility.”.
Results matter more than activity
We don’t report effort. We report wins.
Coverage beats decks.
Placement beats planning. Motion without outcome is noise.
Execution comes before theory
Strategy only exists to sharpen the next pitch.
If it doesn’t improve execution, it’s removed.
PR is built in the inbox, not in documents.
The Pitch
Orian Tal is a senior marketing strategy leader and PR communications executive with over a decade of experience building visibility, credibility, and market authority for leading tech and Web3 brands, including Crypto.com, Binance, Stacks, Wix, and high-growth startups across AI, SaaS, fintech, and blockchain. He has led end-to-end PR strategy and teams, combining strategic narrative building with hands-on execution to turn complex technologies into clear, newsworthy stories that drive real business outcomes.
His work has secured top-tier coverage in Forbes, TechCrunch, Bloomberg, WSJ, VentureBeat, and CoinDesk, while supporting crisis management, fundraising, product launches, executive positioning, and market expansion. Operating at the intersection of brand, media, and business strategy, Orian helps ambitious tech companies move from “interesting” to “undeniable.”
Orian Tal
Founder & Operator,
The Pitch